Explainer videos are the most powerful way to connect and to broadcast brand-new products, services, ideas and concepts to the brand’s possible customers or clients and they propel marketing success of brands and businesses through engaging expeditious visualizations of their products or services in an innovative manner that influences and heartens your targeted demographics. Learn the streamlined pre-production development process and key aspects of these short animated videos such as character design, style frames, story-driven animation, scripting, voice-over, sound integration and editing.
You practice creating moving graphics that integrate strategic design thinking and simplify complex ideas while expanding on Adobe creative software skill set in After Effects, Photoshop, Illustrator and Premiere Pro. Throughout the course, you analyze explainer video case studies to explore the relationship between animation and marketing strategies. This course and its final project teaches you how to apply cohesive art direction on longer timelines of motion graphics and employ storytelling through call-to-action narrative. This is a project-based course in which you learn by doing, working on projects to enhance your design skills. By the end of the semester, you will have create a comprehensive portfolio piece.
You can take a peek at instructor Ian Boldon's site to see his professional work.
