Get an introduction to what qualitative research is, the types of qualitative research methods, the appropriate situations to apply qualitative methods, and how to conduct your own qualitative research. You learn to build a research protocol and use various techniques to design, conduct, analyze and present an informative research study.
At the end of the course, you are expected to conduct your own qualitative research study. To that end, you develop a research plan based on the given situation, collect data using qualitative methodologies, engage with various techniques for coding and analyzing qualitative data effectively, and present the data and insights in a manner that is best aligned with the goals of the research.
Prerequisites: None.
