Learn how to measure the success of product design through obtaining data and then turning that data into actionable information. Gain insight into how industry professionals assess product success and provide strategic recommendations by studying the user. You gain a fundamental understanding of how usability data is collected and interpreted through methods used for assessing product development, such as customer surveys, website visits, benchmark studies, A/B testing, psychometrics and statistical techniques. Some of the topics of this class include basic statistics review, hypothesis testing, nonparametric testing; and the collection, analysis and visualization of data. When it comes to usability and its applications, you set up questionnaires for assessing perceived usability, design a post usability questionnaire, design experiments using a standardized usability questionnaire, and analyze and present usability results. You also create a survey and launch it on dScout to analyze results faster.
Using System Usability Scores (SUS) to compare designs, course content and assignments are derived from real-life industry problems that prepare you for hands-on product development through user research. By completing this class, you walk away with a strong research project for your personal portfolio.
