Explore the underlying principles of visual/graphic design through a series of weekly studio exercises, online lectures, readings, seminars and guidance in Adobe Illustrator and Photoshop. You use these software demos to explore color theory (CMYK, RGB, Hexadecimal #), grid systems, logo design, perception, balance, line, repetition, composition and Gestalt principles of design.
Throughout the course, you develop graphic communication and visual design strategies to solve design problems. These strategies include conceptual and technical approaches focusing on layout, typography setup and appropriateness to client and target demographics. Two core projects centered around specific design principles allow you to experience the entire creative process, including: analyzing problems through systematic research, generating solutions by acquiring information and improving any developing skills, testing chosen solutions, and communicating the final solution to your classmates. You then parlay that knowledge to understand visual design as it relates to user interaction, prototyping and best practices for web design. You learn traditional skills, and gain a historical background and an awareness of current trends in design. You work toward a professional portfolio that you can show to potential employers or clients.
See a sample of former student Monica Ma, who works for Google's San Francisco office.
