Social Media Marketing Strategies

Explore social media and semantic web strategies and tactics by using contemporary and emerging new-media channels, and digital and mobile technologies and platforms. Learn how to establish realistic business and performance goals within these environments; integrate new communications platforms and technologies into existing marketing plans; systematically evaluate new technologies and delivery platforms to determine an optimal marketing mix; and evaluate in-market results. Analyze the strengths and pitfalls offered by channels such as email, RSS, SEO-optimized websites, blogs, audio and video podcasts, social and business networking sites, and social media newsrooms. Explore emerging technologies that could alter the landscape of contemporary marketing. At the end of the course, you will be able to plan and execute a cost-effective, strategic marketing program that will include new media integrated with conventional marketing approaches to make brands and companies “go viral” and increase lead-to-sales conversion rates.