Information Architecture (IA) and content strategy (CS) play significant roles in improving user experience. The challenge lies in building the right content for users' needs. The solution is unifying design and content with IA and CS professionals—all working harmoniously together.
You’ll go from high-level conceptual thinking to real world practical designs in the organization of complex websites and projects. As part of this class you integrate SEO and accessibility initiatives to enhance content discovery, audits and analysis, content inventory and interaction behaviors, company user engagement, voice and tone assessment, content management systems (CMS), templates and microcopy in CS. In information architecture, you learn about mental models, task and user flows, sitemaps, and wayfinding. This course includes two projects: the first one is about content audit and chunking; the second one is related to tree testing by using Optimal Workshop, card sorting, labels, tags and taxonomies. There are two final presentations that can become part of your UX design portfolio.
