Copywriting Communications for Marketing Professionals

Learn to create effective content marketing copy for documents, online advertising, websites, e-blasts, direct mail and more in this project-based seminar. Explore copywriting best practices across all mediums, including print, online and video. Develop the knowledge to write powerful headlines and compelling copy content. Discover how to generate a Call-to-Action (CTA) that engages and motivates response. Investigate analytic options that offer meaningful feedback on your writing. Conceptualize, create and revise a marketing campaign that you present to the last class as a professional portfolio piece.