Introduction to Public Relations Writing

Study the essentials of public relations and get a start on a new career. Learn how to make your message newsworthy based on media conventions so you can pitch effectively and ensure optimum coverage. Learn how to write press releases and email pitches and how to package and sell them. Explore techniques to spread your news through strategic use of new media. Final press packets are critiqued by the instructor, giving you the experience to think and write as both a publicist and a journalist.