Managing Product and Go-to-Market Strategies

Formerly Introduction to High Tech Product Management and Marketing

Whether you are a product manager, product marketing manager, startup founder or CEO, this introductory course provides the real-world knowledge and the tools you need to succeed in building a successful product. Students will learn practical techniques and solutions like identifying market need, building consensus for a product idea, taking a concept into product development, learning about product launch, product positioning, sales enablement and managing a full product lifecycle. Additional topics include how to define product priorities, market sizing, competitive analysis, pricing and packaging.